OCEANSAPART insolvency: Why you can continue to shop safely
SNOCKS is taking over the insolvent OCEANSAPART brand and is now planning a reorganisation under new management. Customers can order as usual. You can find all the background information on the takeover and sale of OCEANSAPART here.
A few months ago, OCEANSAPART's insolvency proceedings made the headlines. ‘Activewear brand OCEANSAPART insolvent’, “Is OCEANSAPART insolvent?” or “Another German fashion company has to file for insolvency” were the headlines in the media. In short: OCEANSAPART was bankrupt and the future of the brand was uncertain.
The most important thing to start with: OCEANSAPART's business operations will continue and your order is safe. OCEANSAPART has found an investor, financing is secured and you can continue shopping without worrying.
Insolvency and takeover - What happened?
OCEANSAPART has made a name for itself as an activewear brand in recent years, but was unable to hold its own on the market in the long term. The company filed for insolvency in July 2024. Despite the difficulties, the two managing directors of SNOCKS, Johannes Kliesch and Rehan Choudhry, recognised great potential in the brand and decided to purchase OCEANSAPART.
What does this mean for customers?
The new management will now rebuild the OCEANSAPART brand and promises customers that everything will remain as usual for them - orders will still be possible, good product quality is guaranteed and trust is the focus. The sale offers a great opportunity for OCEANSAPART: now that SNOCKS has bought OCEANSAPART, synergies can be created that will benefit both brands. Nevertheless, they will remain independent of each other so that customers will not notice any change when shopping.
SNOCKS as new owner
Founded in 2016, SNOCKS is an e-commerce company from Mannheim that now generates annual sales of over 70 million euros, primarily with socks and underwear. In addition to the products, the team's data-based strategic work has also contributed to its success. The OCEANSAPART brand can now benefit from this. In return, SNOCKS wants to obtain expertise from OCEANSAPART, particularly in the area of internationalisation.
OCEANSAPART - A look into the future
While it was uncertain for many months what would happen next, one thing is now certain: the brand is here to stay. The employees of SNOCKS and OCEANSAPART are working together to give it a new lease of life. To this end, some adjustments are already being made without changing the core of the brand. OCEANSAPART will continue to be the address for feminine activewear with a strong focus on yoga.
In brief - FAQs on the insolvency and takeover of OCEANSAPART
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First and foremost, the takeover means that OCEANSAPART has been saved. Customers can therefore be pleased that they can continue to order their favourite products.
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Yes, ordering is still possible and secure.
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Yes, you will be reliably refunded in the event of a return.
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No fundamental changes to the product range are currently planned.
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SNOCKS, a brand of socks, underwear and sportswear, saw great potential in the OCEANSAPART brand. The aim of the takeover was to save the brand and to develop synergies.